The 100 Jeans

Your proportions. Your jeans.

Most jeans are built for one body and everyone else has to make it work. The 100 Jeans starts from a different question: what if the jeans adjusted to you, instead of the other way around?

With GOTT-Fit, you choose your waist, your hip, and your length as three independent variables so the fit through your hips doesn't force a compromise at your waist, and the length doesn't force a compromise on either. No more choosing between "fits my hips" and "fits my waist." No more hemming as an afterthought.

The 100 Jeans is our founding style: a straight-leg, high-waist cut designed to work with the widest possible range of body proportions as a base refined further through your GOTT-Fit selection. Cut from organic cotton denim from Portugal, sewn in Europe, in a limited first run.

This is not about a "flattering" cut that hides your body. It's about jeans that were actually built to fit it.

Because great jeans shouldn’t be rare.
They should be made for every butt.

The 100 Jeans are designed around the body and not the other way around. Made to fit curves, hips, waists, butts and everything in between, this is denim created for real bodies and real movement.

With a fit-first approach, The 100 Jeans are cut to give you structure where you want it, comfort where you need it, and that feeling of finally finding jeans that actually get you.

Premium denim. A flattering silhouette. A sizing system made to make more sense.

Because great jeans shouldn’t be rare.
They should be made for every butt.

Please note: Some sizes are available in limited stock. Sizes 24, 25, 26, 31, 32, 33 and 34 are currently not in stock. By ordering these, you will pre-order for the next production run.

Not sure which combination is right for you? Use our size guide to match your measurements to your GOTT-Fit combination or reach out, we're happy to help you find your fit before you order.

Please note: Sizes are available in limited stock. Sizes 24, 25, 26, 31, 32, 33 and 34 that are currently not in stock can also be pre-ordered. This means your jeans will be made with the next production run.

• Organic cotton denim from Portugal (GOTS certified)
• Cut and sewn in the Czech Republic
• Produced in a limited first run of 100 — additional sizes available via pre-order for the next production run

Orders containing in-stock items are usually processed and shipped within 2–5 business days.

Please note that during launch periods, sales, or times of high demand, processing times may be slightly longer.

If you’ve placed a pre-order, your order will be shipped as soon as the product officially launches. Thank you for your patience and for pre-ordering with us!

For more information about shipping and delivery, please visit our Shipping Policy page.

Wash cold, wash rarely. Good denim doesn't need to be babied, it needs to be worn.